MARKETING & ADVERTISING
IT'S WHAT WE DO!

Our Media strategy is to get our clients the most for less. The bigger the audience doesn’t mean the best. Our approach is to get the audience that fits your product and not make you spend money on a larger audience that cannot or will not buy your goods or services.

Why make it harder for our clients to qualify leads when their advertising can do it for them?
Who We Are Page

MEDIA MARKETS

Research the media markets that correspond with the campaign area.

DEMOGRAPHICS

Research the key target demographic based on Nielson numbers as well as station Analytics.

AUDIENCES

Identifying special populations that need to be reached, including minority populations and rural audiences.

MEDIA PLANS

Preparing media plans with the recommended media mix and budget allocation.

NEGOTIATING

Negotiating and placing media buys upon approval of the media plan.

PLACEMENT

Reconciling and verifying media placement to ensure all buys aired and ran as placed.

RESEARCH

Research and explore to find different avenues to reach audiences that appeal to a public service type advertising, i.e. Weather Sponsorship on TV and Radio.

BUDGET

Our biggest strategy is doing the research it takes to make sure that we get our clients the biggest audience that fits their demographic for the least amount of money.

OUR SERVICES

As a one-stop, full service organization, Kingwood Advertising has the skills, experience and expertise to help you achieve your communications objectives. We specialize in:

TV & RADIO ADVERTISING

We provide the full service you’d expect from a mid-size advertising agency. We handle media planning and buying, creative development, strategy and research. Our implementation reaches across all forms of media. TV and Radio advertising doesn't have to be stressful, KWA makes it easy!

COMMERCIAL PRODUCTION

This is the fun part – commercial production, Radio or Television, allows us to take on the creative roll and when done effectively, a very important way to grow your business. Radio and Television commercials are like cooking, it all works with the right recipe.

BRANDING

Our idea of branding is that it is a very important part in the advertising process. Branding is showing people what your company is about and what you believe in. Getting your name out to the public is essential to your success. Branding is giving your company an identity for when a consumer hears your name. They know your logo and they know what products and services you offer. These elements identify your brand and create an association that people can identify.

POLITICAL ADVERTISING

We believe that the key to a successful political run is through a well thought out advertising campaign. Our research shows us the key target demographic based on number of registered voters, voting history, and identifying special populations that need to be reached. Preparing media plans, negotiating and placing media buys, audit and supervise competitive spending is not only what we do and what we excel in, but it works! If you're ready to run a successful campaign. Give us a call.